This page explains how to create a folded leaflet. What you include in each panel will be influenced by what you consider to be the strongest parts of your leaflet.
A Strong Cover Headline
One headline, one supporting line of approximately 10 words, and your logo on the front cover is enough. Don’t overfill the front cover with more information.
A Benefits-Led Description
Inside panels of a folded leaflet outline in detail what you are offering, listing features will get you nowhere fast. Instead, consider what benefits your product or service will bring to your audience and detail those instead.
A Specific Call to Action
Most important of all, every leaflet needs a clear call to action – phone number, web address, or physical address. Avoid vague phrases, like ‘get in touch today’; place a real number next to them and they will work much harder. For Folded Leaflet Printers Gloucester, visit https://wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/gloucester.
Trust Signals
A short customer quote, your accreditation logos or simply the fact that your business has been established for 10 years + can all provide sufficient reassurance to a reader who is unfamiliar with your business.
White Space and Short Copy
Short body copy is best. It should be read within a minute and if a long paragraph is written then cut it in half.
Consistent Branding Across Panels
UX design advice: Keep to the same logo, colours and font throughout all of your leaflet panels. Also, advice on the content layout and which fold is best for your design.
Get the content right first, and the design will follow naturally.