We are often unaware of the many things that influence us when we shop. Shops use a variety of tactics to get our money, including the buy one, get one-free promotion, and placing chocolate at the checkout. But do we know the subtler ones? The stores want us to be happy, interested in certain products and return regularly. You may be surprised to learn that colour plays a part in this.
Colour isn’t the only thing that affects consumer habits. 84.7% of consumers who were surveyed said colour influences the way they shop. Other factors are comfort, buzzwords, atmosphere and even smells.
The effects of different colours
Red – This colour can be very energetic and increase the heart rate. It not only creates an impression of danger, but when it comes to retail, a sense of urgency. This colour is used most often for sales.
Yellow is a colour which attracts attention. It is used often in window displays for attracting the attention of passers-by. This colour represents youth and optimism.
Blue – Blue is a colour we associate with trustworthiness, safety, and grounding. As such, it’s used by financial institutions and healthcare providers. If you’re thinking about colours for your business printing needs, contact a Gloucester Printers like bizstationery.co.uk/services/print-shop/
Black is a dark shade that shows sophistication and strength. It is used for luxury products because it looks slim and serious.
Green – Green has the most adaptable colour to our eyes and is therefore used to calm down people. It is often used in hospitals, doctors’ offices or other places that require a calm atmosphere. It also has a connection to wealth.
Purple – It is used mainly for anti-ageing, beauty and baby products.
Orange – While orange is a warm and friendly colour in many settings, it can also be seen to be aggressive. It’s used to draw attention to things like buttons for buying, selling or subscribing.