If you run a small business, you may not think that SEO is the right thing for you. However, local SEO is a great way to boost the success of your small business and help you to grow your business. In order to do your SEO properly, you should look for someone who specialises in it to help you like this SEO consultant Dublin based company www.rycomarketing.ie/seo-services/seo-consultant/
Local SEO is used to help you to rank higher up on Google for search terms that relate locally – for example, if you run a small local building firm in Cheshire, then rather than using builders or building companies as your keyword, instead you would use building companies Cheshire or builders Cheshire, and you would be able to not only climb the Google ladder more easily, but also it would be more relevant as it is likely to be something that people in the area want rather than all over the country.
There are a few different ways of going about this – first of all, you need to optimise your website. Show the location of your business on a map and have your address on the site. You also need to make sure that your site is relevant to the keyword that you are targeting. You need to make sure that it is mentioned on your site.
You also need to have links that go to your website from other sites. For example, someone who is writing a blog on getting some building work done may link to your site, and this helps to build up your credibility, therefore your ranking will get higher.