Here are six effective web design principles.
1. Make Navigational Targets Easy to Reach
When a user is on your website, they want the process to be seamless. Fitt’s Law suggests that the distance between some elements on the page can psychologically impact the user experience, as it will take them longer to get from one actionable target to another. A web designer in Exeter can help you to navigate the complicated world of web design principles.
2. Keep Choices to a Minimum
Users want simplicity rather than complexity, so if you have too many elements and choices on one page, they are likely to feel overwhelmed. Minimise the number of user choices per page so as to keep the momentum going instead of freezing the user in their tracks!
3. Group Common Areas Together
Users appreciate it when a website is well thought out, so if you have a few elements that are similar but different, then keep these close to one another with clear titles to differentiate them. Your web designer Exeter can help you to understand which components should be grouped together.
4. Split Content into Smaller Sections
No one wants to see a sea of words on a page, so split up chunky paragraphs into smaller, more manageable sections. Compacted bite-size chunks will allow users to skim-read and zone in on the elements of text that they are most interested in before getting bored.
5. Warn Users They Can’t Go Back After They’ve Taken an Action
If your site manages data and a user wishes to delete their account, it’s vital to warn them that it is irreversible using bold text. Users may not understand the consequences of their actions without these instructions.
6. Ensure Important Information Is Accessible
During the checkout process, don’t leave users in the dark. Ensure that information is reiterated at every step of the process, so that users aren’t trying to use recall and subsequently exiting their basket to look for that key piece of information again, preventing them from completing the checkout.