There are two schools of thought when it comes to marketing on Instagram – those who say that you should never over-use it and those who say that you can use it to your advantage. As with any other tool, there is a right way and a wrong way to use it.
You can make huge sums of money from it by promoting your business on it, but you have to do it in a manner that it won’t take up too much of your time as well as making sure that you think about how this social platform fits into your overall marketing strategy and you should consult with your Marketing Strategy Consultant about this. Helping with your overall social media plan is just one of the many benefits of using a marketing strategy consultant.
One of the first things you need to understand about using this social network is that it works on good quality images and creating a connection with your followers. This means that if you have a lot of friends and family that are into your chosen industry then they will likely be interested in helping you promote it. The best way to encourage them to do so is by making sure that your posts are interesting and show a bit of quality content – these are two things that your followers will be more inclined to share with their friends.
One other thing to consider is that you should keep your image’s linked to your brand and also show some of your business personality. Again this is often something that you will want to have as a part of your wider marketing plan.